Bengaluru: Ahead of EROS (End of Reason Sale), Myntra launches ‘Indifusion’, a fusion wear brand. Indifusion’s partnership with Myntra will be its first association with an online platform in India.
Indifusion will take part in Myntra’s upcoming marquee biannual fashion event, EROS offering discounts of up to 50% off during the period. The 17th edition of EROS will go live from December 10, 2022, to December 16, 2022.
Indifusion has more than 350 styles across kurtas, kurta sets, ethnic dresses, dupattas, and bottoms, among other apparel and accessories.
Indifusion is marketed and retailed by BESTSELLER India which is a part of the BESTSELLER group.
“We have been seeing a great demand and increased adoption of fusion and ethnic wear and trendsetting designs and styles among our customers on the platform. We are very excited to onboard Indifusion, which beautifully integrates our vivid Indian culture with bold contemporary ideas,” Padmakumar Pal, VP – of Category Management, Myntra, said.
“Indifusion aspires to revolutionize the fusion wear segment, build a strong fashion foothold and celebrate individual expression by carving a niche of our own in this category. Myntra’s widespread reach coupled with a seamless shopping experience makes it the partner of choice for us,” Vineet Gautam, CEO & Country Head, Indifusion, said.
“As a brand that has just begun its online journey, being present on Myntra allows us to take a huge leap in the digital and e-commerce space,” adds Gautam.
Founded in Denmark, Europe in 1975, BESTSELLER is a family-owned fashion company. Present in 46 countries, the company has more than 2,800 chain stores and 12,000 external multi-brand stores. It provides affordable fashion for women, men, teenagers and children.