Indriya, the jewellery brand from the Aditya Birla Group, has expanded its footprint in the national capital region with the opening of two new stores — one in Preet Vihar in East Delhi and another at Vista Mall in Gurugram.
The launches are part of the brand’s broader push into high-potential urban micro-markets across North India. The Preet Vihar outlet targets a well-established residential catchment with steady footfall, catering to customers shopping for bridal, festive, and everyday jewellery. The Vista Mall store, situated in one of Gurugram’s newer retail and lifestyle destinations, is aimed at young professionals, families, and urban shoppers in the city’s growing western corridor.
Both stores carry a range of over 32,000 designs spanning gold, polki, and diamond jewellery. Signature features include a bridal lounge and a kaarigari room — a dedicated space where customers can observe the craftsmanship behind individual pieces — elements that reflect what the brand describes as an “experience-first” retail philosophy.
Speaking on the occasion, Sandeep Kohli, CEO, Indriya, said, “Delhi NCR continues to be a key market for us, with customers who have a deep appreciation for design, quality, and craftsmanship. The launch of our stores in Preet Vihar and Vista Mall marks an important milestone in our expansion within the capital. We remain committed to offering thoughtfully designed collections and creating elevated in-store experiences for our customers.”
Launched in July 2024, Indriya now operates across several major Indian cities including Mumbai, Hyderabad, Bengaluru, Pune, Ahmedabad, Jaipur, Patna, Indore, and Lucknow, in addition to its growing Delhi-NCR presence.
