Jaypore, the premium artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd., has entered in Tamil Nadu with the launch of its first store in Chennai.
Spanning more than 2,200 sq. ft., the store seamlessly blends contemporary elegance with timeless craftsmanship. It showcases an array of India’s finest crafts, including tribal silver, Kundan, block printing, hand embroidery, Dabu, Chikankari, and Jamdani.
The store is thoughtfully designed, inviting customers into a sensory journey that celebrates India’s artisanal soul through texture, form, and design.
The store also features handcrafted installations, woven displays, and artisanal finishes that complement the curated product stories, transforming the space into more than just a retail destination.
Manu Gupta, Vice President and Brand Head, Jaypore, said, “The launch of our first store in Tamil Nadu is a defining moment in Jaypore’s journey, reaffirming our commitment to making India’s handcrafted traditions more accessible to contemporary consumers.”
With this launch, Jaypore continues to expand its omnichannel presence. The brand hosts more than 30 crafts and curated beautifully on its website along with 30 stores across India.
It is one of India’s leading destination brands for all things Craft and Artisanal across exquisite apparel, jewellery, and home products.
India has a rich heritage of handmade crafts and traditional products. Jaypore as a brand is committed to designing, sourcing, and retailing authentic Indian products suited for a modern lifestyle.
Apart from its own brand, Jaypore also aggregates other artisan-based brands on its portal and ships worldwide to its global audience.
