adidas Originals has opened its largest regional store in India in Connaught Place, New Delhi. The 2,890-square-foot flagship store was inaugurated in the presence of actor and adidas brand ambassador Suhana Khan.
Spread across two levels, the store was built around a ‘lifestyle-first’ concept meant to evoke modern urban living. The brand’s Trefoil logo anchors the design, set against a palette of stainless steel and textured grey cement, softened by pastel accents. Modular fixtures and flexible merchandising zones were built in to allow the store to update easily with the seasons.
What sets the store apart, according to the brand, is its local character. Design touches nod directly to Delhi’s history: artwork drawing on Old Delhi’s traditional silver embossing craft, fitting rooms illustrated with the city’s landmarks and street culture, and finishes inspired by Delhi’s historic jaali lattice patterns.
The store carries a full range of adidas Originals footwear, apparel and accessories, alongside a curated selection of running-inspired lifestyle wear. Shoppers can find staple silhouettes such as the Samba, Gazelle, Spezial, Stan Smith, Superstar and Adistar, plus new seasonal releases. The apparel lineup spans men’s and women’s Originals collections, graphic tees, the brand’s Culture Wear line, and motorsport-inspired pieces.
“Connaught Place is one of India’s most iconic cultural and retail destinations, making it a natural home for our largest adidas Originals store in India. This flagship reflects our commitment to creating spaces that go beyond retail, bringing together style, creativity and community in a way that is authentic to the city and to the global spirit of Originals. As the lifestyle and sneaker culture continues to evolve in India, we are excited to offer consumers a destination that showcases the depth of our Originals portfolio while creating meaningful connections with a new generation of creators and trendsetters,” said Vijay Chauhan, GM adidas India.
The opening adds to adidas’s expanding retail presence in India, positioning the Connaught Place store as a hub where the brand hopes fashion, culture and community intersect — not merely a place to shop.
Store Details
Address: adidas Originals, B Block, Connaught Place, New Delhi – 110001
