Aditya Birla Fashion and Retail Ltd’s Gen-Z focused brand OWND! has debuted in the New Delhi market with its maiden store at Pacific Mall, Dwarka. The move was announced by a company official via LinkedIn.
Launched in 2025, ABFRL is accelerating its play in the value fashion category with OWND!. The brand officially launched its first-ever store in Bengaluru in September 2025. The company further plans to convert the existing StyleUp stores into OWND! & expand its footprint to 100 stores by the end of this financial year.
Designed for India’s Youth
Designed for India’s Gen Z and youthful, OWND! is rooted in youth culture, with a mission to spark conversations and empower young consumers to “own every moment” with confidence and charisma. The brand aims to redefine fashion retail in India, combining high style with accessibility to meet the aspirations of today’s fashion-savvy, value-conscious youth. Its product portfolio is extensive, with 10k + styles starting from Rs 399, covering a wide range of categories for men, women, kidswear, accessories, and more.
