V-Mart Retail Ltd. has elevated Varin Agarwal to Head of Merchandising, expanding his role at the retailer, where he also serves as Business Head of LimeRoad. The move brings a leader with a mix of strategy, operations, growth and retail experience to one of the company’s most central functions.
In his new role, Agarwal will oversee a merchandising team that plans, buys and prices across Men’s, Women’s and Kids’ categories for more than 650 V-Mart stores. The team’s job is to get the right product to the right town at the right price for over 3 crore customers a year. Agarwal is also building LimeRoad Offline, a Gen-Z fashion format aimed at Tier 1 and Tier 2 India.
Agarwal joined V-Mart in December 2024. His career has since combined work in India and the United States.
Alongside his corporate roles, Agarwal has been Chief Snapper at SnapUp since November 2022. The venture sells tech products to Indian consumers through an offline, try-before-you-buy model.
From July 2023 to December 2024, Agarwal served as Chief of Staff for Strategy, Operations and Growth at US Mobile in New York. Agarwal began his career with a series of internships and early roles. These included a stint as Business Analyst intern at consulting firm Kearney in New York (summer 2022) and an internship at Build Republic (January to June 2022). He also interned at V-Mart in 2021 as a Business Development Specialist, where he reviewed omnichannel processes, conducted an internal audit of returns, refunds, cancellations and order movements, and worked with process owners on fixes.
