U.S. Polo Assn. has opened a new Identity store in Himayatnagar, Hyderabad. The store spans approximately 2,105 sq. ft. and uses the brand’s refreshed retail design.
The store’s offerings span menswear, footwear and kidswear, including items from the brand’s Autumn-Winter 2026 collection. The collection’s stories include Pacho, Varsity, Indigo, Corduroy, Denims and Shirts. It also includes a Shirt Bar, a section that displays the brand’s shirt range together. The company said the format was developed with South India’s strong affinity for shirts in mind.
Amitabh Suri, Chief Executive Officer of U.S. Polo Assn. India, said: “Hyderabad is an important market for U.S. Polo Assn., and the opening of our new Identity store in Himayatnagar marks another step in strengthening our presence in the city. The response to the launch has been encouraging, and we are pleased to bring our refreshed retail experience to consumers here. With the introduction of the Shirt Bar, developed keeping in mind the strong affinity for shirts in South India, we aim to make shopping more engaging while bringing our diverse product offering to the forefront. As we continue to expand our retail footprint, our focus remains on creating experiences that reflect the brand’s heritage while evolving with the needs of today’s consumers.”
The store adds to the brand’s growing retail network in India, as it leans on contemporary formats that combine its sporting heritage, evolving collections and consumer-focused experiences.
U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and players in the United States, founded in 1890. The brand has more than 1,200 retail stores worldwide, plus thousands of other points of distribution, and sells apparel, accessories and footwear for men, women and children in over 190 countries.
