Zen Diamond has opened a new store at Pacific Mall in Jaipur, adding to its growing retail presence in India. The brand, which operates more than 450 stores worldwide, already has outlets in Mumbai, Bengaluru, Chandigarh and Hyderabad.
The 1,092 sq. ft. store follows the brand’s signature design language of a refined grey palette, with premium finishes such as fluted panels and stucco textures meant to bring out the brilliance of the jewellery on display.
Zen Diamond is known for its natural diamond jewellery and counts Jennifer Lopez as its Global Brand Ambassador. The company says its offering is built on the principles of affordability and trust, and is aimed at customers who want lasting value without compromising on style. Alongside fine jewellery, the store stocks luxury accessories including perfumes, ties, watches, pens and gold coins, positioned for gifting and personal purchases.
Neil Sonawala, Managing Director of Zen Diamond, said, “India continues to be a key growth market for Zen Diamond, and the encouraging response we have received across Mumbai, Chandigarh, Bengaluru and Hyderabad reinforces our confidence in the opportunity ahead. With our entry into Jaipur, we are expanding our presence in a city renowned for its rich heritage of craftsmanship, jewellery and design, while witnessing a growing appetite for contemporary luxury. We are delighted to bring Zen Diamond to this vibrant market and offer customers an experience that seamlessly blends global design sensibilities, exceptional craftsmanship and the timeless allure of natural diamonds. Our new store at Pacific Mall reflects our commitment to creating a personalised and memorable experience for every customer, as we continue to build a distinctive and enduring presence across India.”
The brand is also among the few in India to offer Natural Diamond Certification, which it says strengthens buyer confidence in the authenticity and quality of its jewellery.
Zen Diamond entered the Indian market in 2024 with a flagship boutique in Bandra, Mumbai. It has since added stores in Borivali, Bengaluru, Chandigarh and Hyderabad, and the Jaipur outlet is its latest addition. The company aims to establish 100 stores across India within the next five years.
