Eyewear retailer Lenskart has unveiled Lenskart evolv, its first concept flagship store in India located at Worli, Mumbai. The company described the move as the beginning of a new chapter for the brand.
Lenskart evolv reimagines traditional eyewear retail, bringing together design, technology, fashion and culture in an immersive environment where eyewear becomes an expression of personal style and creative identity. It is built around the philosophy of “Vision Beyond Retail.”
The company said the format is the first of its kind in India and will pave the way for a limited number of similar exclusive stores in the future.
The store features a futuristic, chrome-finished aesthetic and is designed to turn shopping into a journey of discovery, encouraging customers to see eyewear as a medium of self-expression and contemporary culture rather than a purely functional product.
Peyush Bansal, Chairman and CEO, Lenskart said, “We believe the future of eyewear will be shaped not just by the products we create, but by how people discover, experience and connect with them. At Lenskart, technology has always been central to reimagining what’s possible in eyewear, and with Lenskart evolv, we are extending that thinking to the retail experience itself. We want to challenge the conventional boundaries of the category, bringing together design, culture and technology to make eyewear a more expressive and immersive experience. As the first expression of a broader vision for concept eyewear retail, Lenskart evolv reflects our belief that there is an opportunity to fundamentally rethink what an eyewear destination can be.”
The company said the concept explores new possibilities for physical retail in a category traditionally centred on product selection and purchase, by making the store environment an integral part of the customer journey.
On the technology front, the store offers a connected experience that pairs AI-assisted eye testing and remote optometrist consultations with a digital shopping assistant for exploring the collection. It is supported by intelligent store technologies, including Tango Eye, aimed at making eyewear discovery more intuitive, engaging and personal.
The launch was marked by an exclusive evening at the Worli store, attended by Bansal and guests from the fashion, media, creator and entrepreneurial communities. The event featured a range of curated experiences, including a live window experience showcasing Lenskart eyewear, the Lenskart humanoid, an interactive Polaroid photo booth, personalised eyewear utility cases and other installations.
Lenskart evolv is located at Trade View Utopia City, Pandurang Budhkar Marg, Worli, Mumbai, and is open to customers.
