PNGS Reva Diamond Jewellery Limited, which sells jewellery under the Reva brand, has appointed actor Sharvari as its brand ambassador, the company announced on Wednesday. It is the first time the retailer has signed a celebrity face. The company is listed on the NSE (PNGSREVA) and BSE (544718), where it debuted in March 2026.
Sharvari will appear in Reva’s print, digital, outdoor and in-store campaigns, starting with the festive and wedding season.
Sharvari made her big-screen debut in Bunty Aur Babli 2 and has since appeared in Munjya, Maharaj, Vedaa, Main Vaapas Aaunga and YRF’s Alpha. Her next release is Sooraj Barjatya’s Yeh Prem Mol Liya, scheduled for November.
Reva currently runs 38 stores: five exclusive outlets and 34 shop-in-shop counters inside the P. N. Gadgil & Sons network. Its presence is strongest in Maharashtra, with a smaller footprint in Gujarat and Karnataka. It opened exclusive stores at Amanora Mall in Pune in July 2026 and in Nashik in September 2026.
The company said it plans to open about 15 company-owned exclusive stores within 24 months of its listing. These will be mainly in Tier 1 cities, with selective openings in Tier 2 cities and metro markets across Maharashtra and key North India markets. It is moving towards a company-owned, company-operated store model.
In September 2026, Reva launched an e-commerce site, revadiamonds.com, to sell to customers nationwide.
Reva retails certified natural diamond jewellery and is backed by the P. N. Gadgil & Sons Group, which has more than 194 years in the jewellery business.
The brand said it chose Sharvari because she is from Mumbai, has Maharashtrian roots and has built her career over a range of roles. The company said she reflects the customer it designs for, from everyday diamond pieces to bridal jewellery.
Leadership Comments
Amit Modak, CEO of PNGS Reva Diamond Jewellery Limited, said: “Reva is entering a defining phase. Since our listing, we have been expanding with clarity, opening exclusive stores, launching our online platform and preparing to take the brand into new cities, including key markets in North India. As we grow beyond our home ground, we need a face that resonates nationally while staying true to who we are. Sharvari does exactly that. Her appeal cuts across regions and age groups, and she will help us introduce Reva and the value of a certified natural diamond to many more customers across India.”
Aditya Modak, Director, Reva by PNGS, said: “Our very first brand ambassador had to be someone who truly reflects the Reva woman, and Sharvari was a natural choice in every sense. She is rooted, she is real, and she has earned her place through her own effort, much like a natural diamond is shaped over time. Today’s woman buys diamonds not only for weddings but for herself, for her milestones and for her every day. Sharvari embodies that confidence, and together we want to make natural diamonds a part of more women’s stories.”
Sharvari said: “Being the first face of Reva makes this association especially exciting for me. As a Maharashtrian, P. N. Gadgil & Sons is a name I’ve known and associated with trust and tradition for as long as I can remember. What drew me to Reva is how it brings natural diamonds into the everyday, with designs that feel modern while still holding on to the timelessness of the stone. I’m happy to be part of a brand that makes diamonds feel relevant to different moments in a woman’s life, from ordinary days to the most special occasions.”
