Sneaker company Converse has opened its first factory outlet in India at Pacific Mall in Jasola, New Delhi, adding a new retail format to its growing presence in the country.
The 1,300 sq. ft. store is the brand’s ninth outlet in India and is run in partnership with the Bhaane Group. Shoppers can get up to 70% off on select products, with some styles available at outlet-exclusive prices. The store stocks Converse’s footwear, apparel and accessories.
The opening comes after two years of steady expansion for the brand in India. Converse already operates eight stores across key markets including Mumbai, Delhi and Bengaluru. The factory outlet gives sneaker enthusiasts in the Delhi-NCR region another place to browse and buy Converse products, while introducing Indian customers to a discount-led shopping format that the brand had not offered here before.
The store is on the first floor of the mall at F1/04.
Converse is a lifestyle brand with more than 115 years of heritage, rooted in sport and embraced by culture. It is part of NIKE, Inc.
