Ethnicwear brand Soch has launched its Festive 2026 Collection, built around traditional Indian craft techniques such as tissue weaving, zari embroidery, bandhani and tile prints. The collection is available at all Soch outlets and online at www.soch.com, with prices starting at Rs 3,000.
The range covers sarees, lehengas, salwar suits, kurtas, tunics, anarkalis, gowns, kaftans and ghagra cholis. Soch says the pieces pair traditional silhouettes with contemporary craftsmanship and are designed for the way women dress today, from minimal elegance to bold sophistication.
The collection is organised into six stories:
- Tales of Tissue features delicate embroidery on crushed tissue fabric, across tunics, kurta sets, salwar suits, gowns, kaftans, co-ord sets and ghagra cholis.
- Zari Studio pairs gota jacquard on Russian silk with structured silhouettes, in jewel tones of teal, wine, maroon and navy.
- Bandhej Treasures brings bandhani tie-dye prints on flowing Bemberg crepe, in navy, magenta, rust, purple, mustard and black. The range includes co-ord sets and ghagra cholis.
- Indus Chronicles draws on layered, tile-inspired patterns in vibrant multicolour prints, on kurtas and suit sets.
- Gulmohar is a single-colour story in bold red, with salwar suits, kaftans and ghagra cholis finished with delicate prints.
- Saree and Lehenga edit offers rich floral embellishments and intricate stonework across statement lehengas and sarees.
The stories will roll out through the festive season, timed for occasions leading up to Diwali, including Navratri celebrations, pre-Diwali gatherings, Karwa Chauth, family get-togethers, festive soirées and temple visits.
“At Soch, our vision has always been to celebrate the richness of Indian heritage in a way that resonates with today’s woman. With Tyohaar, The Festive Edit 2026, we wanted to let the fabrics own the narrative, inspired by the crush of tissue, the gold of a gota weave, the artistry of bandhani. Every piece is designed to make festive dressing not just about looking beautiful, but about feeling connected to the craft, culture and stories that have shaped us,” said Vinay Chatlani, CEO and Co-founder, Soch.
Soch Apparels offers sarees, salwar suits, kurtas, tunics, kurta sets, lehengas and kaftans. The brand sells across more than 175 stores in 70 cities.
