Slikk, an Indian fashion quick-commerce platform, has unveiled a new brand identity and redesigned app, marking its evolution into a fashion destination where discovering and shopping fashion is as important as the speed of delivery.
Slikk said that the evolution is rooted in what it learned from its customers. As part of the rebrand, the company spoke with more than 2500 customers and looked closely at how they discover, choose, shop for fashion. This helped them understand customers’ evolving expectations and their preference for a more contemporary fashion shopping experience, directly informing the changes across Slikk’s visual identity, app experience and overall brand expression.
The new avatar brings together a refreshed logo, a bolder black-led visual identity and a redesigned app experience, giving Slikk a more distinctive expression across its digital touchpoints. This refresh reflects a shift in how the brand sees its role in fashion: building a platform that shoppers actively want to shop fashion from.
“We’ve built Slikk by paying close attention to how people discover, choose, and shop, and our customers have played a pivotal role in shaping where we go next,” said Akshay Gulati, Co-founder & CEO of Slikk. “Speaking to them and analyzing their behavior gave us clear insight into what they want from a fashion platform, an experience that feels relevant, seamless and keeps them engaged. This new identity reflects our growth over the last two years.”
The new identity is brought to life through a launch campaign built around the transformation. The brand film moves through everyday settings, from a house party and a queue outside a venue to a Bengaluru traffic jam, where the arrival and opening of a Slikk package sparks an unexpected shift in mood, energy and expression. The transformation eventually reaches Slikk itself, culminating in the reveal of its new identity and redesigned app.
The new identity and redesigned app are now live across Slikk’s digital ecosystem, bringing together what Slikk believes is the boldest buying and visual experience in India’s fashion app landscape.
Slikk was founded by Akshay Gulati (CEO), Om Prakash Swami (CTO), and Bipin Singh (CPO), who bring extensive experience in building and scaling commerce platforms. Their expertise is now fueling innovation in fashion e-commerce. The company delivers fashion, beauty and accessories in 60 minutes. The service is currently only available in Bangalore. With its unique Try & Buy model, Slikk offers customers a hassle-free experience, redefining convenience in Indian e-commerce.
