Luxury streetwear label Off-White™ has opened its second flagship store in India, setting up shop at DLF Promenade in Vasant Kunj, New Delhi. The launch follows the brand’s debut Indian flagship in Bengaluru and marks its first standalone boutique in North India.
The Delhi store will be run by Sparsh India Couture Private Limited, Off-White™‘s franchise partner for North India, working alongside Brand Concepts Ltd., a major licensee for luxury and lifestyle brands in the country.
Founded by the late designer Virgil Abloh in 2013, Off-White™ is known for merging high fashion with street culture, and for design signatures such as diagonal stripes and quotation marks. The label’s collections are designed out of its Milan studio and produced with Italian craftsmanship. The new Delhi store stocks apparel, footwear, accessories and lifestyle items from the brand’s current lines, and is positioned as the official channel for authentic Off-White™ products in the market, backed by local service support.
Commenting on the launch, Abhinav Kumar, Co-Founder of Brand Concepts Limited, said, “The opening of our Delhi flagship marks an important step in Off-White™’s long-term growth strategy in India. As one of the country’s most influential luxury fashion markets, Delhi provides the ideal platform to strengthen the brand’s presence and engage with a discerning consumer base. This expansion reflects our vision of building a strong and long-term retail network for globally recognised luxury brands across India’s key metropolitan markets.”
Chandni Agarwal, Founder & CMD of Sparsh India Couture Private Limited added, “The opening of Off-White™’s first boutique in Northern India at DLF Promenade, Delhi, in partnership with Brand Concepts Limited, marks a significant milestone in the brand’s journey in the country.”
The Delhi opening adds to a fashion portfolio Brand Concepts Ltd. already manages in India, which includes Tommy Hilfiger Travel Gear, Juicy Couture, Superdry, United Colors of Benetton and Aeropostale, alongside its own labels. Off-White™ itself is part of Bluestar Alliance’s global brand portfolio; the U.S.-based brand management firm, founded in 2006, oversees more than 600 licensees and over 500 branded stores worldwide, with reported group retail sales exceeding $13 billion.
Store location: Off-White™, Ground Floor, DLF Promenade, Nelson Mandela Road, Vasant Kunj, New Delhi – 110070
