Indian women’s ethnicwear brand SHREE has opened its latest store in Hyderabad at TNR North City Mall. The new store spans 1500 sq. ft., and marks the brand’s first-ever retail store in Hyderabad. Over the next two years, SHREE plans to open 20 to 25 more stores across Telangana, sharply pushing up its retail footprint in the state.
The new outlet showcases the brand’s complete range of women’s ethnic wear, from sarees for special occasions to everyday kurtas, kurta sets with dupatta, kurtis, and modern workwear like tunics and co-ords, along with bottom wear. All SHREE products are designed in-house and sold under the brand’s own private label.
SHREE already has a strong customer base across Telangana built through its online presence, and Hyderabad is where it now wants to build that same base offline. The brand reaches over 2.5 million households nationally and has sold more than 7.5 million outfits till date, with a growing international presence. The brand currently operates over 130 retail outlets, along with a strong online footprint on its own website www.byshree.com and online marketplaces including Myntra, Amazon, and Nykaa Fashion.
Sandeep Kapoor, Chairman & Managing Director, SHR Lifestyles Pvt. Ltd., said, “We’ve had customers buying from us online across the state for years now, and honestly the numbers made this an easy call. Opening 20 to 25 more here isn’t a small target, but we’ve seen enough to back it. For us it’s not just about opening stores, it’s about creating work for people right there, whether that’s a small tailoring unit or a skilled craftsman, backing that local talent is what actually helps us go deeper into the market and grow our sales. We’re not testing the waters here, we’re going all in.”
Sheetal Kapoor, Co-founder, SHR Lifestyles Pvt. Ltd., said, Hyderabad is growing fast, and women are a big part of that growth story. We design keeping her in mind. Someone who’s out of the house by 8 in the morning, back only by 9 at night, work in between, family in between, sometimes a wedding thrown in too. Her clothes need to look presentable and still feel comfortable, and that combination isn’t easy to find. In a store, she can feel the fit and fabric herself, take her time, something a screen can’t give. This store isn’t just an opening for us, it’s us showing up for the women of this city.”
