Indian cosmetics brand Swiss Beauty has launched a limited-edition Harry Potter-themed makeup collection, developed in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP), the company announced Thursday.
The collection will be sold both online and in stores across India, marking the latest tie-up between the entertainment franchise and a beauty brand as Warner Bros. Discovery expands its consumer-products footprint in the country.
Product Lineup
The range includes five items, each themed around elements of the wizarding world:
- Spellbinding Tinted Gloss — a lip gloss offered in three shades: Incendio Cherry Red, Bombarda Toffee Brown, and Confringo Berry Pink.
- Transfiguration-Inspired Colour-Changing Foundation — a white-toned formula designed to adapt to the wearer’s skin tone upon application.
- Classy Multichrome Eyeliner — available in four shades that shift under different lighting.
- Patronus-Inspired Makeup Brush Set — a set of brushes with collectible packaging.
- House Pride Eyeshadow Palette — a multichrome eyeshadow range themed around the four Hogwarts houses.
Company Statements
Commenting on the launch, Vikram Sharma, SVP and Head of APAC Consumer Products at Warner Bros. Discovery said, “India is one of our key growth markets, and beauty represents a significant opportunity to engage new consumers through licensing. Harry Potter continues to resonate with generations of fans across the country, making it a powerful platform for brands looking to create meaningful consumer connections. Our collaboration with Swiss Beauty brings together the joy of makeup with the enduring appeal of the wizarding world, creating a collection that fans can connect with through every design detail and collectible element while helping the brand reach new audiences in an authentic and engaging way.”
Mohit Goyal, Co-Founder & Director, Swiss Beauty, added, “Innovation has always been at the heart of Swiss Beauty’s journey. The Harry Potter-inspired collection reflects our commitment to bringing culturally relevant collaborations to our consumers while continuing to push the boundaries of beauty innovation. By combining high-performance formulations with imaginative storytelling, we hope to create products that spark curiosity, confidence, and joy for beauty lovers across the country.”
Shalini Kochar, AVP Marketing, Swiss beauty added, “Today’s beauty consumer is looking for products that offer more than functionality – they want experiences, stories, and a sense of connection with the brands they choose. Our collaboration with Warner Bros. Discovery Consumer Products for the beloved Harry Potter franchise allows us to tap into this shift in a meaningful way by bringing together beauty, fandom, and nostalgia. Through this collection, we aim to create a highly engaging consumer experience that extends beyond the product and encourages discovery, conversation, and self-expression. It is a reflection of Swiss Beauty’s approach to building culturally relevant brand experiences that resonate with the next generation of beauty consumers.”
Background
WBDGCP, part of Warner Bros. Discovery’s Revenue & Strategy division, licenses the company’s entertainment franchises — including Harry Potter, DC, and HBO properties — for consumer products globally.
The Harry Potter franchise, based on J.K. Rowling’s novels, spans eight films, three Fantastic Beasts films, a stage play, video games, theme park attractions, and retail stores worldwide. Warner Bros. Discovery has an HBO television series based on the books in development.
