Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first-ever national brand ambassadorr. The move comes as the brand enters its next phase of expansion, with plans to strengthen its retail footprint across India and deepen engagement with a younger, fashion-conscious consumer base.
Everlite currently has a presence across 6 states and 8 cities, with 17 stores nationwide. The company said the ambassadorship is part of a broader strategy to strengthen the brand’s identity, widen its consumer appeal, and highlight the growing role of lightweight jewellery in everyday dressing.
Speaking about the association, Wamiqa Gabbi said: “I’ve always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I’m wearing, but that still make a look feel considered. That is what I love about Everlite. The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear. Whether I’m dressing up for an evening out or keeping it simple during the day, I like jewellery that moves with me rather than dictates the look. That sense of freedom is something I really connect with, and it’s what makes being part of Everlite feel so natural.”
Joita Sen, Whole-Time Director & Head of Marketing and Design at Senco Gold & Diamonds, said: “Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless. She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite. She embodies the modern Everlite woman, someone who wants jewellery to be part of her everyday wardrobe, rather than something reserved only for special occasions. We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation.”
Everlite offers contemporary designs in 9K, 14K and 18K gold, as well as diamond jewellery, across categories including earrings, rings, pendants, bracelets and bangles. The brand’s portfolio also includes Cloud9, a line of 9K gold and diamond jewellery designed for day-to-night styling.
The company said the appointment marks the next phase of Everlite’s growth as it continues to expand its retail presence across India and position lightweight jewellery as part of everyday fine jewellery.
