Quick commerce platform Instamart today announced the launch of global lifestyle retailer MINISO for the first time on quick commerce. The launch brings over 90 MINISO products across categories including bags and accessories, kitchen and dining, stationery, art and hobbies, and toys.
The move builds on Instamart’s differentiated assortment focus, as customers increasingly turn to the platform for their everyday, lifestyle, and gifting needs.
The range includes everyday essentials such as backpacks, water bottles, tiffin boxes, and stationery, alongside IP-led merchandise featuring globally recognised characters and franchises, including Harry Potter, Hello Kitty, My Melody, Kuromi, BT21, and Disney’s Stitch, across bags, notebooks, mugs, plush toys, and other lifestyle accessories.
MINISO’s designs are known for combining function with a distinct, youthful aesthetic. Its presence on Instamart brings that same quality and design sensibility to customers, minus the wait typically associated with lifestyle and accessory shopping.
Speaking on the launch, Gautam Swaroop, Chief Business Officer, Instamart, said, “At Instamart, we’re constantly bettering our assortment to reflect how and what customers shop today. MINISO has created a unique space in the lifestyle category with products that are fun, functional, design-led and accessible. By bringing the brand to Instamart, we’re giving customers the convenience of getting these favorites delivered to their doorsteps while continuing to build a more comprehensive everyday shopping destination.”
Reflecting on the partnership, Charmaine Chan, Vice General Manager, Miniso India said, “We are pleased to announce that MINISO is now available on Swiggy Instamart. From well-designed, high-quality and value-for-money lifestyle products to IP collaborations and collectible toys that bring joy, comfort and emotional connection, MINISO continues to make everyday life more fun and inspiring. Through our partnership with Opptra, we look forward to bringing MINISO closer to more consumers across India with greater speed and convenience.”
MINISO will be available across key metros starting August 21, 2026, with plans to expand the catalogue and city availability over the coming months.
The launch is part of Instamart’s broader expansion into categories beyond its core grocery and daily-essentials assortment, including electronics, toys, beauty, lifestyle, gifting and other general merchandise.
Opptra, MINISO’s distribution partner for digital commerce in India, is supplying the brand’s catalogue and facilitating its launch and fulfilment on Instamart.
