Lab-grown diamond jewellery brand Keemti has opened a new store at M3M Route 65 in Gurgaon, its third outlet in Delhi-NCR in just two months and its 11th store across India.
The Gurgaon launch follows earlier openings in South Extension and Pitampura, giving Keemti three locations covering different consumer segments across the National Capital Region.
Keemti was founded in 2025 by Armaan Kothari, who comes from the Kothari Group’s jewellery business. The Kothari Group has more than four decades of experience in global jewellery manufacturing and exports. The brand is also backed by entrepreneur Nikhil Kamath and Kavin Shah.
The company says its manufacturing base spans the USA, Europe and the Middle East, allowing it to sell directly to consumers and cut out middlemen in the traditional jewellery supply chain.
Speaking about the brand’s continued expansion, Sunil Kothari, Chairman, Keemti, said:
“Delhi-NCR is an important growth market for Keemti, and the opening of our third store in the region reflects the confidence we have in it as one of India’s most important jewellery markets. We are seeing a clear shift in the way consumers here engage with lab grown diamonds. Awareness and acceptance are growing, and purchase decisions are increasingly being driven by design, quality and value rather than convention alone. Consumers are also looking at diamond jewellery beyond traditional occasions, choosing contemporary, versatile pieces that can become part of their everyday wardrobes and reflect their individual style. With South Extension, Pitampura and now Gurgaon, we are able to serve these evolving preferences across distinct consumer catchments, while offering thoughtfully designed jewellery, exceptional craftsmanship and factory-direct value. This growing adoption gives us strong confidence in the market and is an important part of our larger ambition to build Keemti into a national jewellery brand with a meaningful presence across India.”
Sharing his vision, Armaan Kothari, Founder, Keemti, added:
“Keemti was created for a new generation of Indian consumers who see jewellery as an expression of individuality, ambition, and personal milestones. The response to the brand has given us the confidence to scale rapidly, and Delhi-NCR is central to that journey. Its vibrant and discerning consumer base has a strong affinity for design and luxury, making it a natural market for Keemti. As we scale across India, we want to build Keemti into a brand that grows with a fundamental shift in how the next generation is buying jewellery. Consumers are becoming more design-conscious, more open to lab grown diamonds, and more focused on versatility, individuality and value. Our vision is to respond to that change at scale, building a strong national footprint while creating a jewellery brand that remains closely connected to how consumers’ tastes, aspirations and purchase behaviors are evolving.”
Keemti stores stock jewellery in 14K gold and 925 sterling silver, spanning studded and non-studded pieces — rings, earrings, pendants, bracelets, mangalsutras, and both everyday and occasion wear. The company offers a lifetime buyback and exchange programme on eligible items.
Keemti already has a presence in Mumbai (where it opened its flagship store in Andheri), Pune and Indore, alongside its three Delhi-NCR locations. The company says it plans to keep expanding its physical retail footprint while building out its e-commerce and marketplace operations as part of a broader push to grow into a national brand.
