D2C fashion brand SNITCH has launched its first luggage collection, extending its offerings beyond apparel into travel essentials. The collection went on sale today across the company’s website, mobile app, and select retail stores.
The new range includes five suitcase styles across three sizes — cabin, medium, and large — and three colourways. Prices start at Rs 1,599.
The suitcases feature a hard-shell polycarbonate exterior, 360-degree spinner wheels, telescopic handles, number locks, and a dedicated laptop compartment. The company said the collection was built to withstand routine travel conditions, including airport handling and road trips, while remaining lightweight.
The launch is tied to a campaign titled ‘I Have the World to Go.’
Siddharth Dungarwal, Founder, SNITCH, said, “Entering the luggage category was a natural progression for us as we continue building a lifestyle brand that complements every aspect of our customers’ journeys. With this collection, we wanted to create travel companions that combine thoughtful functionality with contemporary design, allowing our customers to carry their personal style wherever they go.”
He added, “At SNITCH, we’ve always believed that fashion doesn’t end with what you wear, it extends to the way you live, travel, and express yourself. Over the years, we’ve seen our customers evolve into a generation that’s constantly on the move, whether it’s for work, leisure, or new experiences.”
The luggage line is the company’s latest step in diversifying its product portfolio beyond apparel. The D2C brand has expanded into womenswear, fragrances, grooming, and footwear categories this year.
SNITCH, which operates more than 120 stores across India alongside its e-commerce and app channels, has built its business on a fast-fashion model targeting men’s clothing and lifestyle products.
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