Homegrown women’s fashion brand FableStreet has launched its flagship store at DLF Promenade in Delhi, bringing the label back to the city where it was founded.
The new store introduces several firsts for the Indian market, including women’s monogramming services, virtual try-on technology, exclusive in-store collections, and access to an in-house stylist — offerings aimed at giving customers a more personalized shopping experience.
Ayushi Gudwani, Founder and CEO of FS Life (formerly known as FableStreet), announced the launch on LinkedIn, calling the moment “surreal” and describing the store as a homecoming for the brand.
Ayushi indicated that this launch is just the beginning of a broader retail push, with plans for additional store locations on the horizon. The company is also inviting franchise and location partnership inquiries as it looks to expand its physical footprint further across India.
FableStreet, which has built a reputation in the direct-to-consumer fashion space, is positioning the DLF Promenade store as a model for future outlets that blend technology-driven personalization with premium in-store service. The brand currently operates over 8 stores across major Indian cities.
