British handmade cosmetics brand LUSH has opened its second retail store in India at Nexus Elante Mall, Chandigarh. The move follows the brand’s debut India outlet at Nexus Select CITYWALK, New Delhi.
In India, LUSH operates through an exclusive licensing partnership with Bilberry Brands India Private Limited, which oversees the brand’s retail and digital presence.
The new Chandigarh outlet brings LUSH’s signature product range to North India, including fresh face masks, solid shampoo bars, shower gels, perfumes, body care items and limited-edition seasonal collections. The brand is positioning the Chandigarh location as an experiential space built around handmade cosmetics, cruelty-free formulations and ethically sourced ingredients.
Commenting on the launch, Vishal Anand, Founder and CEO, Bilberry Brands India Private Limited, said, “The opening of our Chandigarh store marks another important milestone in LUSH’s India journey. The response to our first store has reinforced our belief that Indian consumers are looking for brands that combine innovation with authenticity, craftsmanship and strong values. Chandigarh has always been one of North India’s most vibrant premium retail markets, making it a natural choice for our next destination. Our vision is to build LUSH into India’s most loved ethical beauty brand through exceptional customer experiences. We are incredibly excited about the future and remain committed to bringing the authentic LUSH experience to customers across India.”
Sophie Matheson, Senior Global Business Development Retail Manager, LUSH, said, “India continues to be an exciting and strategically important market for LUSH. The response from customers following the opening of our first store has been incredibly encouraging, and we are delighted to continue our journey with the opening of our Chandigarh store. Every LUSH shop is designed to be an immersive experience where customers can discover fresh handmade cosmetics while learning about our values of innovation, sustainability and ethical sourcing. We look forward to welcoming the Chandigarh community into the world of LUSH.”
Nirzar Jain, President – Leasing, Nexus Select Malls, said, “We are delighted to welcome LUSH to Nexus Elante. As one of the world’s most admired ethical beauty brands, LUSH perfectly complements our premium retail portfolio and reinforces our commitment to bringing globally renowned brands to our customers. We are confident the store will resonate strongly with Chandigarh’s discerning shoppers and become a compelling new destination within the mall.”
Following the Chandigarh launch, LUSH will introduce new locations in Gurgaon, Mumbai, Bengaluru and Ahmedabad over the coming months. These launches represent the next phase of the brand’s presence in India, with additional locations already in the pipeline, the company said.
Founded in the UK in 1995, LUSH has grown into a global player in fresh handmade cosmetics, now operating more than 850 stores across over 50 countries. The brand is credited with popularizing the bath bomb and has built its identity around cruelty-free products, environmental responsibility and social activism.
Bilberry Brands India, founded by Vishal Anand, holds the exclusive license to operate LUSH in the country and has positioned itself as a builder of premium, internationally recognized retail brands for the Indian market.
