Homegrown Gen Z fashion-tech brand NEWME has officially launched its 25th store in Vadodara, marking a major milestone in the brand’s rapid offline expansion journey. With this launch, NEWME now operates 25 stores across 14 cities in India. This also marks the brand’s 4th store in Gujarat, with 2 stores in Surat and 1 in Ahmedabad.
Known for its rapid speed-to-market model, trend-first collections, and deeply engaged creator and community ecosystem, NEWME’s retail stores have quickly evolved beyond conventional shopping destinations into cultural spaces for young consumers. Each store is uniquely designed to reflect the energy, aesthetic, and pulse of the city it belongs to, creating what the brand calls the “World of NEWME” with immersive spaces that resonate strongly with India’s Gen Z audience through bold design, hyper-visual experiences, and a strong sense of belonging.
The launch of NEWME’s 25th store marks a significant milestone in the brand’s growth journey. In under four years, NEWME has grown from a digital-first fashion startup into one of India’s fastest-scaling omnichannel fashion brands, building a strong presence across both metro cities and emerging Tier 2 and Tier 3 markets. The brand currently operates high-street and mall stores across cities including Delhi, Mumbai, Bengaluru, Hyderabad, Dehradun, Chandigarh, Ahmedabad, Surat, Indore, and Jaipur, among others.
In mere four years of operations, NEWME has built a differentiated fast-fashion ecosystem powered by real-time trend insights, data-led design, and an agile supply chain model. The brand has already served over 22 lakh customers across India and continues to scale its offline footprint through its company-owned, company-operated (COCO) retail model. Strengthening its technology-led retail ecosystem further, NEWME also expanded into quick commerce with NEWME Zip, currently operational in Delhi and Bengaluru. This strong balance between digital agility, community-led brand building, and immersive offline experiences has helped NEWME build one of the most loved and fast-growing fashion communities among young Gen Z women in India.
Commenting on the milestone launch, Sumit Jasoria, Co-founder & CEO,NEWME said, “Opening our 25th store is more than just a retail milestone. It’s a proof that Gen Z in India is ready for a new-age fashion brand that moves at their speed, speaks their language, and builds experiences beyond shopping. What started as a digital-first idea has now grown into a truly omnichannel fashion movement powered by community, culture, and constant innovation. This milestone gives us even more confidence to accelerate our offline expansion aggressively across India.”
He further added, “As we continue to scale, our focus remains on building deeper access across Tier 1 and Tier 2 markets, strengthening our quick-commerce ecosystem through NEWME Zip, and continuing to innovate across both retail and technology. We believe the next phase of fashion retail in India will be driven by speed, community, and experience — and that is exactly what we’re building NEWME around.”
As part of its larger retail growth strategy for 2026, NEWME plans to launch more than 25 more stores by the end of 2026 across high-potential markets including Vizag, Ludhiana, Bhopal, Agartala & Kolkata etc including other emerging cities and the North-East region. Alongside offline expansion, the brand is also rapidly scaling NEWME Zip, further strengthening its integrated omnichannel ecosystem.
Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, NEWME targets more than 500 Mn Gen Z customers in India and Southeast Asia. NEWME believes in the transformative power of technology to enhance designs and solve for accessibility and affordability in fashion. The brand genuinely celebrates the spirit of self-expression and individualism among youth and offers thousands of designs and trends to choose from every day. The carefully curated collection of trendsetting products, released weekly, aims to empower youthful, raw, and high-energy consumers, meeting their desire to be their ‘NEWME’ every day.
