Indian occasion wear brand KALKI Fashion has opened a new retail store in Jaipur on May 20, marking its entry into one of India’s key bridal and festive wear markets.
The multi-level store includes dedicated retail floors and a terrace space, with the ground and first floors serving as the primary shopping areas. The façade references traditional arched architecture while adopting a contemporary retail design approach.
The Jaipur outlet houses the brand’s full portfolio across bridal couture, festive wear, occasion wear, contemporary ethnic apparel for women, and select menswear categories. Prices start at approximately Rs 15,000 for festive pieces and extend up to Rs 2–4 lakh for bridal couture collections.
The store will also feature the recently launched Rhea x KALKI collaboration collection, making Jaipur among the first cities to showcase the collaboration in a physical retail environment. Alongside national collections, the store includes curated edits and exclusive in-store selections developed specifically for the Jaipur market.
The opening began with a private invitation-led unveiling attended by members of the brand’s community, collaborators, and guests ahead of the official public launch, the company said.
“Jaipur has always stood out to us, not just for its weddings but for the way the city celebrates dressing as a whole,” said Saurabh Gupta, Founder & CEO. “There’s history here, there’s colour, and there’s a certain grandeur that shows up in how people approach what they wear. Opening here feels like a natural step for us. We wanted to create a space that reflects that spirit; somewhere people can take their time and find pieces that feel right for their own occasions, whatever they may be.”
The Jaipur launch forms part of the brand’s broader retail expansion strategy focused on cities with strong occasion wear and bridal demand.
