HUGO BOSS has launched the first flagship store for its HUGO label in the IMEA & CIS region, opening at DLF Avenue Saket in New Delhi. The store marks the brand’s formal introduction to Indian consumers and positions the capital as a key node in HUGO’s global retail expansion.
Spread across 1,242 sq ft, the ground-floor store is built around HUGO’s denim-led identity — industrial detailing, blue-toned textures, and a design language drawn from street culture and the early 2000s. The space carries collections for men, women, and select unisex styles, anchored by the brand’s signature logo. On the floor at launch is the Fall 2025 range: contrast stitching, heavy washes, bold prints, and overdyed finishes across statement jackets, padded jerseys, oversized knits, and winter silhouettes.
The IMEA & CIS territory — spanning India, the Middle East, Africa, Pakistan, Nepal, Russia, and the CIS countries — makes New Delhi’s selection as the site of its first flagship a significant signal of where the brand is directing its retail ambitions.
For DLF Avenue Saket, the opening reinforces its ongoing push upmarket. “HUGO is a brand that speaks to a generation defining culture on its own terms, and DLF Avenue is precisely where that conversation belongs. As DLF Avenue Saket is repositioning itself as a more premium, fashion-forward destination, having the label’s first global flagship in the IMEA & CIS region open here marks a defining moment in that journey. This partnership is a strong affirmation of New Delhi’s place on the global fashion map—and of DLF Avenue’s evolving role as the city’s definitive address for discerning, style-conscious consumers,” said Pushpa Bector, Group Executive Director and Retail Head – DLF Retail.
Store Details
Ground Floor, DLF Avenue, New Delhi
Opening Hours: 10:00 AM – 10:00 PM
