Online fashion giant AJIO has taken its luxury retail arm offline, opening the first AJIO LUXE physical store in Delhi NCR at Ambience Mall Vasant Kunj.
The launch marks a notable step in the brand’s brick-and-mortar expansion, bringing its curated mix of premium international and Indian labels — spanning fashion, footwear, accessories and lifestyle — to one of North India’s most prominent shopping destinations.
The store is designed as an immersive, contemporary retail space, reflecting a broader industry shift toward experience-led luxury shopping. AJIO LUXE says it aims to blend digital-first sophistication with hands-on offline engagement, targeting fashion-conscious consumers and young aspirational shoppers across the region.
Speaking on the launch, Arjun Gehlot, Director, Ambience Group, said, “Luxury retail today is increasingly driven by immersive and experience-led environments where consumers can engage with brands beyond conventional shopping. AJIO LUXE’s first store in Delhi NCR at Ambience Mall Vasant Kunj aligns perfectly with this evolving consumer mindset. The brand brings together contemporary luxury, curated fashion and aspirational experiences, making it a strong addition to our premium retail portfolio. We continue to focus on strengthening the mall’s luxury ecosystem with brands that resonate with evolving consumer preferences and global retail trends.”
The opening adds to a busy period of expansion at Ambience Mall Vasant Kunj, which has seen several premium and global brands launch or grow their presence in recent months. The mall’s existing roster includes The Collective, Brooks Brothers, True Religion, Diesel, Kapoor Watch Company and Tira, positioning it as a go-to destination for affluent and aspirational shoppers in the capital region.
The AJIO LUXE launch signals the brand’s confidence in the appetite for premium offline retail in Delhi NCR, even as the line between digital and physical shopping continues to blur.
