Italian sportswear brand Lotto has launched the Tokyo Ginza Collection — a nocturnal-themed footwear drop that draws its visual identity from the electric atmosphere of Tokyo’s most glamorous district after dark.
The collection, now available on Lotto’s India website, reimagines the brand’s classic silhouettes through a late-night lens — think deep midnight tones, neon accents, and high-contrast detailing that evoke the sensory overload of Ginza’s glittering streetscape post-sundown.
Ginza, long considered Tokyo’s most upscale shopping and entertainment corridor, transforms after dark into a confluence of high fashion, street culture, and relentless urban energy. It’s that specific after-hours mood — bar-hopping, late-night bites, karaoke runs — that Lotto says inspired the collection’s aesthetic direction.
The four styles
- Tokyo Ginza — Jade Night: ₹4,999
- Tokyo Ginza — Night Rain: ₹4,999
- Tokyo Ginza — Astra Black: ₹5,499
- Tokyo Ginza — Emerald Nyx: ₹5,499
The naming across the range — Jade Night, Night Rain, Astra Black, Emerald Nyx — continues the nocturnal theme down to the product level, with each colourway seemingly referencing a different hour or mood of a night out.
The full collection is available exclusively at lottosport.in.
