Nykaa has elevated Pearl Shah to Senior Vice President, Owned Brands — Kay & Nykaa Private Label Brands, the executive confirmed via LinkedIn on Friday. The move marks a significant step up from her previous role as Vice President of Marketing for Owned Brands, a position she held for three years.
Pearl brings over 16 years building beauty and premium consumer brands across FMCG, D2C, and omnichannel ecosystems with end-to-end accountability for brand strategy, product innovation, go-to-market, and marketing P&L.
As VP at Nykaa, Pearl led portfolio marketing and growth for Nykaa’s owned beauty brands, spanning Kay Beauty, Nykaa Cosmetics, Nykaa Wanderlust, Nykaa Fragrances, and adjacent categories, representing a ~₹700+ crore owned brands business today and scaling toward ~Rs 1,000 crore.
Before joining Nykaa in 2023, she served as Brand Head for Love Beauty & Planet at Unilever, and prior to that led marketing for Lakmé. Her career also spans a founding team stint at CRED, marketing leadership roles at Snapdeal and Jabong, and nearly a decade in fashion journalism at publications including Vogue India and Marie Claire.
