Reliance Retail Limited (RRL) has acquired Anomaly, the global haircare brand founded by actor and entrepreneur Priyanka Chopra in 2021, in a move that expands its fast-growing beauty portfolio. The deal covers the brand’s trademarks, intellectual property, and digital assets.
Anomaly is a clean, vegan, high-performance haircare brand positioned at an accessible price point, with distribution across key markets including North America, the United Kingdom, and the Middle East.
Reliance Retail plans to grow the brand through its expansive retail network and digital commerce platforms, including Tira, with India as the priority market. Product innovation tailored to Indian hair and scalp needs will be a key focus, alongside continued expansion in international markets.
Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high growth beauty brands. Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem. We see immense potential in collaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilities and deep consumer insights, while continuing to grow its international presence.”
Priyanka will continue to play an integral role in the brand’s evolution as Creative Director, driving innovation, brand vision, and product development. She said, “This is a defining moment for Anomaly. What began as a deeply personal journey has grown into a brand with real purpose and global ambition, and Reliance Retail’s acquisition marks an exciting new chapter. Their scale, retail expertise, and commitment to innovation will allow us to bring Anomaly to far more consumers in India and around the world. I’m especially excited to be working alongside the inimitable Isha Ambani, whose leadership I value tremendously. In my new role as Creative Director, I remain deeply involved in guiding Anomaly’s evolution, ensuring we continue to grow and innovate while staying true to what we set out to build from the very beginning.”
