Sudha Fashions, one of Bengaluru’s most enduring names in imitation jewellery with over six decades of history, has opened the doors to its new flagship store in Jayanagar 3rd Block. The store was inaugurated by popular Kannada actress Milana Nagraj in a ceremony that underscored the brand’s deep roots in the city’s cultural fabric.
Spread across three floors at 133, 9th Main Road, the new outlet brings together an extensive range of imitation and silver jewellery — from everyday pieces to bridal and statement collections — designed to bridge traditional craftsmanship with contemporary aesthetics.
Speaking on the occasion, G Pruthvi Raj, Founder, Sudha Fashions, said, “This new store in Jayanagar is a reflection of our journey over the past 62 years rooted in trust, craftsmanship, and evolving with our customers. With this space, we aim to offer not just jewellery, but an experience where tradition meets timeless design. We are excited to welcome our customers and be a part of their everyday as well as special moments.”
Positioned on one of Jayanagar’s busiest high streets, the store targets a broad customer base by maintaining a wide price range — a hallmark of the brand’s long-standing philosophy of making quality jewellery accessible without compromising on design.
To mark the inauguration, Sudha Fashions is offering 20% off across its entire range until April 30, 2026.
The expansion adds to the brand’s growing footprint in Bengaluru as it looks to strengthen its presence while staying true to the aesthetic sensibilities that have defined it since its founding.
