Myntra, one of India’s leading fashion e-commerce platforms, has appointed Bindiya Bhatt as Vice President – International Brands and Omnichannel, marking a significant internal elevation for the nearly 12-year company veteran.
Bindiya announced the new role on LinkedIn, expressing enthusiasm for the opportunity ahead. “I’m excited to build and scale the next wave of International Brands across pan India spanning both Online and Omnichannel Journeys,” she wrote.
In her new capacity, Bindiya will be responsible for expanding Myntra’s international brand portfolio and driving its omnichannel strategy across the country — a push that signals the platform’s growing ambitions to bridge online and offline retail experiences for premium and global labels.
Bindiya brings close to 17 years of experience in retail, e-commerce, and consumer brands to the role. She joined Myntra in mid-2014 as a Senior Manager for Women’s Footwear and has since held a string of progressively senior positions across categories including Women’s Westernwear, Ethnicwear, Lingerie, Kidswear, and Footwear.
Most recently, she served as Business Head for Women and Kids — spanning Westernwear, Ethnicwear, Lingerie, Footwear, and Kidswear — a role she held from January 2025 until stepping into her current position in March 2026.
Prior to Myntra, Bindiya held roles at French Connection, Guess Inc., and Tata International Limited. She is an alumnus of National Institute of Fashion Technology (NIFT) and the Indian Institute of Management Bangalore (IIM-B).
Bindiya’s appointment underscores Myntra’s strategic focus on international fashion labels and its broader omnichannel ambitions as the platform looks to capture a growing base of aspirational consumers across India.
