BeyondBound, a homegrown D2C women’s activewear brand, today announced the launch of its collection on e-commerce platform Myntra. The move marks a key milestone in the brand’s growth journey, enabling it to expand its reach and connect with Myntra’s large base of digitally savvy fashion consumers across the country.
Founded in 2024, BeyondBound was created with the vision of empowering women through thoughtfully designed athleisure that blends performance, comfort, and style. The brand focuses on creating versatile apparel that seamlessly transitions across workouts, workdays, and everyday routines while celebrating inclusivity and confidence for women of all shapes and sizes.
With its onboarding on Myntra, BeyondBound aims to strengthen its digital retail presence while making its collections more accessible to customers across metros as well as emerging fashion markets in Tier 2 and Tier 3 cities.
Commenting on the launch, Tejasvi Madan, Founder of BeyondBound, said “Our vision with BeyondBound has always been to build a brand that empowers women to feel confident, strong, and comfortable in their everyday lives. Going live on Myntra is an exciting step in that journey as it allows us to bring our collections to a much wider audience across India. We are excited to collaborate with a platform that has redefined online fashion retail and look forward to connecting with more women who resonate with our philosophy of strength, inclusivity, and self-expression.”
The brand offers a range of athleisure and lifestyle apparel including sports bras, leggings, jackets, crop tops, and performance wear designed for activities such as yoga, strength training, and cardio. BeyondBound’s collections emphasize breathable fabrics, flexibility, and durability to support modern women across diverse lifestyles.
By joining Myntra’s expansive fashion ecosystem, BeyondBound is poised to accelerate its growth in India’s rapidly evolving digital fashion landscape while continuing to build a community-driven brand focused on empowerment and everyday performance.
