‘AD’, the contemporary ready-to-wear brand from the House of Arvind, today announced the launch of Raghav’s Collection X Urban Pause 2.0, its Spring Summer 2026 menswear collection inspired by actor and youth icon Raghav Juyal. Designed for the modern urban man, the collection brings together breathable summer fabrics, engineered fits, and versatile silhouettes that blend comfort with effortless style.
Known for his expressive individuality, unconventional energy, and effortless personal style, Raghav Juyal embodies the spirit of the new collection. Through this collaboration, AD celebrates authenticity and movement, encouraging men to embrace comfort, express themselves freely, and define style on their own terms.
Built on AD’s larger narrative ‘AD is a Movement,’ the Urban Pause 2.0 collection reflects the brand’s belief that fashion should empower authenticity rather than conformity. In a world constantly pushing speed and perfection, Urban Pause encourages men to slow down, reconnect with themselves, and show up as their real selves. The collection channels Raghav Juyal’s distinctive personality into pieces designed to move seamlessly between work, leisure, and self-expression.
To bring the collection’s philosophy to life, AD has launched a vibrant campaign film featuring Raghav Juyal that celebrates individuality, dreams, and self-expression. The film captures how even a single move or moment can inspire someone else to create their own journey. Through his energetic presence and expressive style, Raghav showcases multiple looks from the SS’26 collection, highlighting breathable fabrics, relaxed fits, and comfort-driven design.
The campaign captures the spirit of ‘Be the Movement,’ encouraging individuals to embrace their authentic selves while celebrating style, comfort, and confidence from the House of Arvind.
Commenting on the launch, Pranav Dave, Chief Business Officer – Retail, Arvind Limited, said: “With Raghav’s Collection X Urban Pause 2.0, we wanted to take forward the idea that comfort is not just a product feature but a mindset. AD has always focused on creating clothing that supports the real lives of modern men. Raghav’s journey, individuality, and effortless style align naturally with our philosophy of encouraging people to express themselves with confidence and authenticity.”
Sharing his thoughts on the collaboration, Raghav Juyal said, “Urban Pause reflects something I strongly believe in, being comfortable in your own skin. My journey has always been about staying authentic and expressing myself freely. This collection captures that idea through clothing that feels effortless, breathable, and true to who you are. I’m excited to be part of something that encourages people to slow down, be real, and embrace their individuality.”
Crafted for urban lifestyles, the collection features relaxed yet refined silhouettes designed for men who value both comfort and versatility. The collection will be available across the Arvind Store network and leading e- commerce platforms, ensuring accessibility for style-conscious consumers across India.
As part of this launch, AD has also introduced adbyarvind.com, the brand’s dedicated digital platform designed to offer consumers a seamless and immersive brand experience. The new website will serve as a digital destination where customers can explore the latest collections and engage in the evolving world of AD. The launch of the platform reflects AD’s continued focus on strengthening its direct connection with consumers and expanding its digital footprint.
The campaign has been conceptualized by Plus One Agency, bringing together storytelling, style, and movement to capture the essence of AD’s philosophy and Raghav Juyal’s dynamic personality.
