Aditya Birla Fashion and Retail Limited (ABFRL) today announced the appointment of Pranchal Srivastava as Chief Business Officer for The Collective and International Brands.
A seasoned business leader with over 15 years of global experience across consumer businesses, fashion, retail, and strategic consulting, Srivastava brings deep expertise in scaling and transforming businesses across diverse and complex markets.
In his new role, he will lead strategic growth, business expansion, and brand acceleration for The Collective and International Brands portfolio which, in addition to The Collective, is hosting 60+ brands including India Franchises of Ralph Lauren, Ted Baker, Fred Perry, Hackett among others.
Prior to this appointment, Srivastava served as Senior Vice President – Chairman’s Office at the Aditya Birla Group where he was part of the Group’s strategic think tank. He worked closely with the leadership to lead strategic initiatives across consumer businesses while driving organic and inorganic growth, digital transformation, investment strategy, and business performance execution.
Over the course of his career, he has held senior leadership roles including Country Head and CXO positions, driving growth across emerging markets in the Middle East, Africa, and India, and leading businesses through periods of economic and operational disruption.
The Collective is India’s first, and now the largest, luxury multi brand retail concept with a unique assortment of global fashion brands for men and women under one roof. It provides fashion connoisseurs with personalised experience through a combination of hand-picked global fashion and warm and engaging service.
Currently at 20 stores (including tier 1 & 2 cities) across the country with 100+ global brands such as Polo Ralph Lauren, Hackett London, Fred Perry, Ted Baker, Karl Lagerfeld, Etro, DSquared2 & others, The Collective is the first-choice luxury destination in India not only for consumers but also for international brands as well.
