Wacoal India, the premium Japanese lingerie brand, today unveiled Zoe Lace, a refined addition to its Spring/Summer 2026 (SS’26) collection under the Wacoal BASICS range. Designed as an everyday essential, Zoe Lace blends thoughtful functionality with delicate lace detailing, offering timeless pieces that deliver all-day comfort without compromising on elegance.
Crafted to support women through their everyday routines, the SS’26 Zoe Lace collection reflects Wacoal’s signature focus on fit, comfort, and practicality, creating lingerie that feels as good as it looks.
Key Features:
- Padded, non-wired, 3/4th T-shirt bra offering moderate coverage
- Smooth moulded cups that provide natural shape and everyday support
- Soft-touch flat lace detailing designed to remain invisible under clothing
- Lightweight padding that eliminates the need for underwires while maintaining structure
- Breathable, skin-friendly fabrics ideal for all-day comfort
- Mid-waist hipster with a no-visible-panty-line finish for a smooth silhouette
- Fully adjustable straps for personalised comfort and fit
Wacoal’s SS’26 Zoe Lace Collection:
The Zoe Lace Collection includes Zoe Lace 3/4th T-shirt Bra, a padded, non-wired featuring smooth moulded cups that naturally contour the bust. It offers moderate coverage and everyday support. Soft-touch flat lace remains invisible under clothing, while the fully adjustable straps allow for a personalised fit. It’s available in Red, Black and Brown colours, with sizes ranging from 32B to 38D. It is priced at Rs 1,899.
Another addition is the Zoe Lace Hipster. Designed with a mid-waist fit and lightweight fabric, the Zoe Lace Hipster offers day-long comfort with a no-visible-panty-line finish. Matching options are available across colours.
Pooja Merani, COO of Wacoal India said, “With these new launches, Wacoal continues its mission to offer premium, innovative lingerie that meets the evolving needs of women everywhere. The SS26 collection promises comfortable elegance, superior fit, and timeless style ensuring that every woman feels confident in every moment.”
The SS’26 Zoe Lace collection is available across Wacoal Exclusive Brand Stores, Large Format Stores, Multi Brand Outlets and on the brand’s official website, along with select e-commerce platforms.
Wacoal was founded in 1946 in Japan. Embracing its philosophy to help women throughout the world to express their beauty, Wacoal began to launch its brand in Asian countries in the 1970s. The brand opened its doors in India with the launch of its first store in 2015.
Wacoal focuses on delivering beautiful, high-quality lingerie that fits just right, with an extensive product range, including bras, panties, shapewear, and sleepwear, designed for superior comfort, support, and style.
In India, the brand has established a strong retail presence with 18 Exclusive Brand Outlets (EBOs) and over 40 Large Format Stores (LFS) across major cities like Mumbai, Delhi NCR, Bangalore, Kolkata, and Chennai.
The brand is also present in over 80 Multi-Brand Outlets (MBO) stores across 20 cities in India. Additionally, Wacoal has a strong online presence through its website and other major e-commerce platforms.
