Fashion label CHARLES & KEITH today announced the opening of its new sixth-generation concept store at Unity one, Elegante Mall. The new store spans 103 square meters and marks the brand’s 24th location nationwide, and its 7th store in Delhi-NCR.
Defined by clean lines, fluid curves, and a soothing neutral aesthetic, the new retail space introduces a minimalist design ethos that invites a sense of calm and modernity while highlighting product offerings in an elegant and approachable manner. Designed to offer more than just shopping, the new store layout focuses on a personal and unhurried customer journey, allowing visitors to explore the latest collections in a thoughtfully curated setting.
The store blends refined minimalism with conscious materiality. While retaining the brand’s signature shelving system to support product display capacity, the design is elevated by hand-crafted, eco-friendly 3D concrete tiles featured prominently on the back wall.
The new store has officially opened its doors to the public and will house a full range of the brand’s latest seasonal offerings — from statement footwear and handbags to trend-setting accessories.
Store Address: Ground Floor, Netaji Subhash Place, Pitampura, New Delhi, Delhi, 110034
Fashion label CHARLES & KEITH was established in 1996 “with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women.”
From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is a consumer-first brand that also aims to unlock an aspirational brand experience. It creates shoes, bags, eyewear, accessories, and fashion jewellery – that “enables women to express themselves.”
