Medicube, the globally acclaimed Korean skincare brand known for its results-led, clinically proven formulations, has officially debuted in the Indian market. The brand has simultaneously launched across India’s leading beauty platforms, Nykaa and Tira.
Driven by a ‘results-first’ philosophy, Medicube integrates advanced skincare technology with dermatologist-tested formulas to address core skin concerns including pore refinement, elasticity, hydration, and radiance.
The brand debuts in India with its most sought-after, viral ranges—Zero, PDRN, Collagen, and Deep Vita C. These products are designed to provide professional-grade results through a comprehensive skincare routine.
Strategic Omnichannel Distribution
Medicube’s entry into India is supported by the country’s two largest beauty retail ecosystems:
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Nykaa: Through a strategic partnership with APR Corporation, Medicube is now available on Nykaa’s website, app, and select retail stores. This launch strengthens Nykaa’s decade-long leadership in the K-beauty category and leverages its expansive network of 280+ physical stores pan-India.
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Tira: Reliance Retail’s omnichannel platform, Tira, has added Medicube to its curated portfolio of high-efficacy global brands. The launch reinforces Tira’s commitment to bringing science-backed, viral beauty innovations to Indian consumers through its digital platform and elevated physical retail experiences.
