India’s menswear market is projected to cross ₹3 lakh crore by 2030, reflecting a steady rise in fashion awareness, evolving lifestyles, and growing purchasing power across urban and emerging markets. Once defined by formality and function, men’s fashion in India is now characterised by diversity and dynamism, spanning sharp tailoring, minimal athleisure, expressive streetwear, and elevated casuals.
Modern consumers are increasingly prioritising comfort, versatility, and individuality, blending global trends with a distinctly Indian sense of style. Millennials and Gen Z are at the forefront of this evolution, experimenting with silhouettes, colors, and brands that resonate with authenticity and cultural relevance.
The shift is also deeply influenced by digital transformation, with e-commerce platforms, influencer led styling, and homegrown D2C labels democratizing access to fashion and breaking long held stereotypes around how men dress and express themselves. Tier 2 and 3 cities are emerging as powerful growth engines, as rising aspirations and exposure to global aesthetics redefine what contemporary Indian menswear looks like. Together, these forces are propelling the category beyond conventional boundaries into a space where fashion becomes a statement of modern confidence, everyday functionality, and an evolving identity rooted in both tradition and innovation.
Creased Polaroids
This story captures nostalgia and softness through a lens of quiet rebellion. It’s about finding romance in the worn and imperfect, creases, textures, and faded prints that tell stories. The mood is introspective yet light, blending sentimentality with ease. Every piece feels personal, like a photograph carried too long in a back pocket, intimate, emotional, and effortlessly cool.
Observation: “Creased Polaroids” appeals to the new wave of men exploring vulnerability and emotional expression through fashion. The look blends nostalgia with modern ease, oversized silhouettes, weathered finishes, and poetic graphics that feel both vintage and digital age. Romantic motifs, handwritten text, and tonal photo prints create quiet drama. Soft fabrics and muted hues balance a sense of melancholy with comfort, redefining menswear as sensitive, sentimental, and artistically self aware.
Design Directions: Designs focus on familiar forms such as hoodies, polos, boxy tees, and relaxed trousers reworked with washed finishes and layered nostalgia. The palette draws from aged photographs: charcoal greys, cream, sepia, dusty lilac, and cloudy blue. Graphics feature vintage florals, dreamy sky prints, and handwritten phrases that evoke memory. Materials lean soft including cotton fleece, jersey, and textured linen. Surface treatments mimic timeworn textures, while embroidery and collage style placements create depth. The overall mood is tactile, romantic, and quietly expressive, comfort wrapped in emotion.
TREND METRICS
