Redseer, a new-age strategic consultant today released its ‘India BPC 2030: Growth, Shifts, and Opportunities’ report which underscores a defining transformation underway in India’s Beauty and Personal Care (BPC) market. The report highlights that India’s BPC market is transitioning into a structurally accelerated growth phase, poised to nearly double to ~USD 40 billion by 2030, emerging as the fourth-largest BPC market globally. Driven by shifting consumer cohorts, rapid digitisation, and evolving retail formats, BPC is set to become India’s fastest-growing retail category over the next decade.
Key Findings of the report include:
- India to become the world’s 4th largest BPC market by 2030, with category size reaching ~USD 40 billion, growing broadly in line with global benchmarks but from a structurally underpenetrated base
- 150+ new-age beauty and personal care brands expected to cross Rs 100 crore in annual revenues by 2030, together accounting for ~25% of India’s total BPC spending
- Gen Z and Gen Alpha to become the largest consumer cohort by 2030, driving ~50% of India’s total BPC spend and reshaping expectations around product innovation, content, pricing, and brand experience
- E-commerce to drive over one-third of total BPC spends by 2030, emerging as the primary growth engine for the category
- Quick commerce to become the largest online BPC format by 2030, underscoring the importance of instant discovery and replenishment in beauty-led consumption
- Five distinct e-commerce formats including D2C, horizontal marketplaces, vertical beauty platforms, quick commerce, and value commerce will each contribute at least 10% of online BPC demand, making a multi-format strategy critical
Highlighting the findings, Kushal Bhatnagar, Associate Partner at Redseer Strategy Consultants, added, “India’s BPC opportunity is often discussed in terms of market size, but the more important shift is in market structure. By 2030, growth will be disproportionately driven by brands that understand cohort-specific needs, leverage multiple e-commerce formats effectively, and design clear roles for discovery versus replenishment channels. Gen-Z will account for nearly half of category spends, and their desire of individuality, focus on ingredient transparency & quality, and convenience-linked expectations are fundamentally different from prior cohorts. As a result, success will depend less on headline growth and more on how well brands, platforms, and investors align to win in this new, multi-format, young consumer-led beauty ecosystem.”
The report notes that while India has historically under-spent on beauty and personal care due to broken distribution, high price sensitivity, and a functional consumption mindset, digital reach, rising incomes, and changing social norms are now unlocking long-term category expansion. As the market evolves, winning strategies will hinge on clear category prioritisation, format-specific roles across acquisition and replenishment, and disciplined execution across growth and profitability, making the next few years pivotal for brands, platforms, and investors.
