Reliance Retail’s beauty destination Tira Beauty has reached a significant milestone in its offline expansion journey with the launch of its 26th store at Elegante Mall, Netaji Subhash Place, New Delhi.
Tira Beauty opened its first flagship store at Jio World Drive, Mumbai, in 2023, and has since expanded with experiential outlets across major metros, including Delhi (Ambience Mall, Vasant Kunj), Mumbai (Seawoods Mall), Bengaluru (1MG Mall), and Noida (Mall of India).
Positioned as a modern omnichannel beauty platform, Tira Beauty seamlessly integrates physical retail with digital touchpoints to engage India’s evolving beauty consumer. The 26-store milestone signals the brand’s ambition to scale aggressively while maintaining a strong focus on execution, talent, and in-store experience.
With the new store, Tira Beauty continues to strengthen its offline presence while charting the next phase of expansion across key metro and Tier I cities in India.
