Ajay Pradhan has been elevated to the role of Country Manager, India at The Woolmark Company. He was previously serving as Senior Manager – Marketing and Business Development for the Indian Subcontinent at the organisation.
With over 16 years of experience spanning textiles, fashion and advertising, Pradhan brings deep expertise in marketing and brand strategy. His professional background covers sectors such as fashion and sustainable fashion retail, FMCG, food (QSR) and education. His skill set includes brand management, strategic planning, media buying, ATL and BTL campaigns, activations, content and creative development, digital and social media, public relations, and consumer and brand research.
In his previous role at The Woolmark Company, Pradhan led strategic initiatives aimed at strengthening industry and consumer engagement with Australian Merino wool across the region. Prior to this, during his eight-year tenure with Australian Wool Innovation, he played a key role in building collaborations with brands, exporters and manufacturers.
A committed advocate of sustainable fashion, Pradhan continues to champion transparency and traceability across the farm-to-fashion value chain.
