ICH NEXT, India’s leading indigenous trend forecasting platform, today announced a partnership with Peclers Paris, a leading worldwide consulting agency in creative strategy and prospective trends, supporting brands in shaping their future. The alliance marks the launch of the ICH NEXT x Peclers Paris Trend Forecast Reports in Categories of western fashion, designed to address a long-standing gap in India’s fashion and lifestyle ecosystem: the lack of research-led, India-first trend intelligence built for local consumers and business realities.
India’s fashion and lifestyle market is projected to exceed USD 240 billion, growing at over 10% annually. Yet much of the industry continues to rely on global trend reports that offer broad inspiration but limited relevance to India’s cultural diversity, climate, craft traditions, body types, and consumption cycles. The ICH NEXT x Peclers Paris collaboration aims to change this by combining global foresight with deeply contextual, India-based research.
Anuradha Chandrasekhar and Kanika Vohra, Co-founders ICH NEXT said, “India needs a localised lens in trend forecasting because it is not a single, homogeneous market nor a fast follower of the West. Multiple consumer segments, festival-led demand cycles, extended summers, and strong cultural meanings around colour, silhouette, and occasion reshape how trends are adopted. At the same time, India is no longer only adapting global trends – it is actively shaping them. From tech and digital behaviour to beauty rituals and fashion aesthetics, the country is emerging as a source of innovation and influence, with homegrown brands, creators, and consumers setting new cultural cues.” “As a result, trend forecasting for India must move beyond translation to origination. The market is now primed to define its own benchmarks – allowing brands not only to respond accurately to Indian demand, but to identify where India itself will lead the next wave of global cultural and commercial trends. The industry needs a research lens rooted in local culture, powered by data, and designed to solve real business challenges. This partnership allows us to combine global perspective with deep Indian insight to help businesses anticipate, adapt, and lead in a way the industry has never seen before.”
Launched in 2022, ICH NEXT has become a trusted trend intelligence platform for over 100 brands and Labels, including Jaypore from Aditya Birla Fashion & Lifestyle, Amazon, Myntra, Flipkart, Reliance Trends, Ajio, and brands within the Tata Trent portfolio like Westside and Samoh, recording 45% year-on-year subscriber growth and a 90% renewal rate.
At the core of the platform is ICHNEXTLABS.ai, a proprietary intelligence engine that blends AI, machine learning, image intelligence and human cultural expertise, analysing over 60,000 social and cultural signals and 3,000+ macro articles every month to deliver proper guidance across colour, fabric, silhouettes, patterns, and pricing. Brands using this platform have reported faster design cycles, improved sell-through, and stronger category performance, with some achieving 4-7x revenue per style through trend-aligned launches.
Peclers Paris, part of the USD 20 billion WPP network, brings over five decades of experience in shaping forward-thinking brand visions, with a strong heritage in fashion, aesthetics, and design innovation. Through strategic consulting and seasonal trend publications, the agency helps global clients across multiple industries; fashion, beauty, design, lifestyle, hospitality, and food, shape their future, reveal their uniqueness, and create more desirable products, services, and experiences. Leveraging proprietary consumer intelligence methodologies, Peclers Paris moves brands beyond surface trends to decode the deeper forces shaping their audiences now and in the future. Its expertise is trusted by leading global brands in luxury and retail.
Anne Etienne-Reboul, CEO, Peclers Paris, said, “India is one of the most influential consumer markets globally today. Its cultural depth, creativity and confidence demand a different approach to forecasting. Through this collaboration, we are excited to combine our global perspective with ICH NEXT’s deep local understanding to create intelligence that is both visionary and truly relevant for Indian brands.”
The ICH NEXT x Peclers Paris Trend Forecast Report delivers India-focused insights across fashion and lifestyle segments, decoding the political, economic, and cultural forces shaping future consumer demand to help brands reduce risk and make sharper design decisions. ICH NEXT is expected to close the current financial year at an estimated USD 0.4 million in revenue and plans to double its turnover next year, and is looking to invest USD 1.5 million over the next three years to scale its technology and expand category coverage. As India shifts from being a trend-following to a trend-shaping market, this alliance marks a new phase where indigenous, research-led intelligence drives better business outcomes.
