Limelight Lab Grown Diamonds has marked its entry into Bhopal with the launch of its first exclusive store in the city. The store was inaugurated by Shri Bhagwandas Sabnani, Hon’ble MLA for the Bhopal south-west constituency along with Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds and Regional Partner, Lalit Soni.
Located at Roshanpura Square, one of Bhopal’s prominent jewellery destinations, the store is designed to reflect Limelight’s focus on clean aesthetics, fine craftsmanship, and an elevated yet accessible retail experience. The launch further strengthens Limelight’s expanding national footprint. The brand currently operates over 50 exclusive stores and 40+ shop-in-shops across 45+ cities.
The contemporary space showcases an extensive range of CVD-studded lab-grown diamond jewellery crafted using Type IIA diamonds, globally recognised for their Koh-i-Noor diamond quality.
The collection spans timeless solitaires, elegant necklaces, contemporary earrings, bracelets, and everyday wear designs. To mark the launch, Limelight is offering a limited-period inaugural offer of 15% off on diamond value and 15% off on making charges, along with a complimentary gold coin on purchases above Rs 1 lakh.
Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said, “Limelight’s journey has been driven by a clear vision to build a retail-led lab grown diamond jewellery brand that combines modern design, transparency, and responsible luxury. Our ‘rocks to retail’ model allows us to maintain complete control over quality, innovation, and customer experience, enabling us to scale thoughtfully and sustainably. The launch in Bhopal marks another important milestone in Limelight’s expansion journey as we continue to strengthen our presence beyond metro markets and connect with consumers across diverse regions of India.”
“Lab grown diamonds are increasingly emerging as the next big shift in the jewellery industry, driven by changing consumer mindsets, sustainability awareness, and the desire for modern, high-quality designs without compromise. At Limelight, we see this as a long-term transformation, and our focus remains on leading this movement by making responsible, contemporary diamond jewellery accessible to a wider audience,” Pooja added.
Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds, added, “Bhopal represents an important step in our strategy to grow beyond metro markets and deepen our presence in high-potential cities. The response we are seeing across diverse regions of India reinforces the growing acceptance and relevance of lab-grown diamonds in today’s evolving jewellery landscape.”
Lalit Soni, Regional Partner, Limelight Lab Grown Diamonds, said, “Limelight’s rapid expansion and strong national presence were central to our decision to partner with the Brand in Bhopal. Being part of a network that spans multiple cities gives us the confidence to introduce a future-forward jewellery offering locally, while leveraging the Brand’s scale, credibility, and long-term vision for growth in emerging markets.”
