Homegrown movement-first apparel brand Blissclub has announced the launch of PetalRib™, its latest luxe vacation wear range. PetalRib™ brings together refined silhouettes, elevated textures and Blissclub’s signature movement-led design philosophy.
Positioned at the intersection of travel, city wear and all-day dressing, PetalRib™ is crafted for versatility – it can be worn as coordinated sets or styled separately. The collection features tanks, tops, edgy cropped jackets, flare pants and wide-leg pants in a curated colour palette that can seamlessly mix-and-match while styling.
“PetalRib™ is our response to the gap we see in women’s wardrobes between comfort and polish,especially for all their luxury getaways,” said Minu Margeret, Founder & CEO, Blissclub. “We engineered PetalRib over several months to achieve a rare balance. It feels insanely soft with a petal soft ribbed structure that gives it’s shape and sharpness. This collection reflects how our consumer lives, moving constantly and expecting more from her clothing.”
PetalRib™ uses a meticulously developed fabric, engineered over 12 months to deliver durability, comfort and a refined finish. The fabric offers the handfeel of a petal – incredibly soft to the touch, yet structured enough through soft ribs to maintain shape, even with repeated wear. The range is designed to be high in durability and quality.
Since its initial launch in 2020, Blissclub has expanded its portfolio across activewear, citywear, all-day wear, innerwear, swimwear and travel wear. Today, the brand offers 150+ SKUs, serves 1M+ customers, and operates 17+ retail stores across 7 cities, supported by a strong community of over 412K followers on Instagram.
With PetalRib™, Blissclub further strengthens its offerings in the travelwear category while staying rooted in its mission to help women keep moving #KeepMoving. The collection is available on blissclub.com and across select Blissclub retail stores.
