BLUEMAN Collection, operational since 1995, has built a strong legacy in manufacturing premium readymade garments, with a core focus on high-quality jackets and coats across categories. Over the years, the brand has grown into a trusted name in India’s fashion landscape, retailing through more than 600 leading outlets nationwide.
Known for its ability to stay ahead of evolving trends in both men’s and women’s fashion, BLUEMAN Collection has earned a reputation for consistent innovation and craftsmanship. Its top-performing menswear offerings—blazers with inner detachable layers, mid-length coats, and formal jackets—continue to define its unique value proposition in the market.
Adapting to the New-Age Menswear Aesthetic
Acknowledging that change is a constant in the fashion industry, Blueman Collection keeps on introducing new things with a change in trends so that to maintain the freshness. With consumer profiles shifting significantly over time, the brand ensures they stay ahead by preparing in advance and adapting their offerings to meet emerging expectations.
“Definitely with a change in time consumer profile has drastically changed so to cope up with that we prepare ourselves in prior. We are in a fashion industry so with a time we keep on upgrading our trends taking into consideration the market aspects and requirements emerging,” says Sunil Kumar, Proprietor & Director, Blueman Collection.
Crafting Individuality: Personalisation as the New Luxury
Personalisation plays a pivotal role across every touchpoint of the brand experience. In-store offers a more tailored and attentive approach helping customers feel truly at home. This sense of comfort not only elevates the shopping journey but also gives the brand a meaningful edge.
Tech-Enabled Styling
“When it comes to Artificial Intelligence (AI), it helps customers feel more connected to the brand while simplifying their decision-making. AI-driven tools make product understanding easier and significantly enhance the overall shopping experience,” says Kumar.
Festive Moments, Fashion Movements
Since the brand is into both formal and semi formal wear; hence weddings, occasions like new year, Christmas plays a crucial role in their business strategy and sales. “These are the special occasions where customer definitely tends to buy. Moreover on every different occasion customer wants new one so it is quite edgy for us. We do go for a limited-edition drops, as it gives edge to our brand. It creates feeling of curiosity among the customers. Those customers who gets that they feel very much delighted. Overall it uplifts our brand value,” explains Kumar.
Building Connections Through Digital Storytelling
Blueman Collection maintains an active presence across all major social platforms and consistently amplifies visibility through digital displays, in-store branding, and even theatre screen promotions. With today’s digitally engaged audience, customers connect with the brand far more easily after interacting with its social media content.
Expanding Horizons: Winning the New Fashion Frontiers
The brand currently is catering to all tier cities. “We are proving wide variety with all the ranges. So it becomes easy for us to cater tier 2, 3 cities. We provide them with latest trends and fashionable products with pocket friendly,” concludes Kumar.
