As the New Year sparks renewed intent to move, DECATHLON, one of India’s most loved sports brands, today unveiled its latest New Year campaign, ‘Movement Is For All’. The campaign is a powerful celebration of everyday movement in its most real, relatable and inclusive forms.
Built on a simple yet profound belief that everybody moves—and everybody moves differently, the campaign challenges conventional ideas of fitness and sport. Instead of focusing on performance or perfection, ‘Movement Is For All’ shines a light on movement that already exists in daily life, encouraging people to start where they are and move in ways that feel personal, natural and achievable.
Conceptualized by DECATHLON’s in-house team of sports practitioners, the ‘Movement Is For All’ New Year campaign captures individuals embracing everyday movement in ways that reflect different bodies, paces and ways of moving.
As people set intentions to be more active or explore something new, the campaign offers reassurance rather than pressure. From instinctive morning stretches and neighbourhood walks to cycling through city streets, training, playing or discovering a new sport, movement is not something to begin from scratch, it is already woven into everyday life. By foregrounding these moments, DECATHLON reinforces that participation, consistency and personal progress matter more than pace or benchmarks and that every step forward counts.
At the heart of the campaign is a 30-second brand film, released across digital platforms, which brings the idea of “Everybody Moves” to life through authentic, everyday moments. Featuring people moving at different speeds and in different ways, the film reflects the many rhythms of real life and culminates in the unifying message, ‘Movement Is For All’—underscoring DECATHLON’s role as a partner for everyone, at every stage of their movement journey.
Gaudham Ganesh, CMO, Decathlon India said, “Movement doesn’t begin in gyms or with goals, it already exists in everyday life. With ‘Movement Is For All’, we wanted to celebrate this reality and encourage people to start or restart their journey in ways that feel personal and achievable. At DECATHLON, we support every stage of that journey with accessible products, guidance and confidence, because movement is truly for everyone.”
