Bombay Shirt Company has announced the appointment of Vinay Rahure as its new Art Director, strengthening the brand’s creative leadership as it continues to evolve its positioning in India’s premium menswear space.
In his new role, Rahure will lead the brand’s creative direction across all touchpoints, including campaigns, content, digital platforms and retail environments. His mandate will focus on shaping a cohesive brand experience while further refining and strengthening Bombay Shirt Company’s visual and creative language.
Rahure joins the brand with over 12 years of experience at Reliance Brands Limited (RBL), where he played a pivotal role in building and scaling creative teams, establishing robust design systems and driving brand experiences from a design leadership perspective. Prior to his exit, he headed the Centre of Excellence – Design at RBL, working across 50+ global and lifestyle brands spanning fashion, luxury and retail.
He began his career as a Design Lead with Korean EdTech company Etoos Education Pvt Ltd in India, where he developed his early foundation in design leadership, brand thinking and cross-functional collaboration.
With this appointment, Bombay Shirt Company signals a sharper focus on creative storytelling and experiential brand-building, aligning design strategy closely with its growth ambitions across digital and physical retail channels.
