BRAVee, the women’s support solutions sub-brand under the House of Beauty India portfolio, has announced the appointment of Bangalore-based influencer and body positivity advocate Simran Balar Jain as its new brand ambassador. The collaboration aims to inspire young women to embrace self-care, confidence and body positivity through BRAVee’s thoughtfully designed, sizeless support solutions.
Known for her strong advocacy of body inclusivity and her authentic portrayal of women’s real-life experiences, Simran’s values closely align with BRAVee’s mission to redefine everyday confidence through comfort-led innovation. As part of the association, she will spotlight the brand’s core product offerings, sharing honest, experience-driven narratives on how BRAVee addresses everyday wardrobe and confidence challenges faced by women.
Simran represents the modern, fearless woman—one who challenges societal norms and redefines standards of beauty. Recently seen at global platforms such as Cannes, she embodies the brand’s ‘Brave-e’ spirit, serving as a relatable and empowering voice for women who refuse to be limited by their bodies, wardrobes or expectations.
“Simran brings credibility, authenticity and a strong voice to conversations around self-care and body confidence,” said Vibhuti Arora, Founder, House of Beauty India. “Her ability to connect with women and speak openly about real needs makes her the ideal ambassador for BRAVee.”
About BRAVee by House of Beauty
Launched in 2020 as a strategic extension of the House of Beauty master portfolio, BRAVee was conceived by founder Vibhuti Arora with the belief that confidence is the ultimate form of beauty. Pronounced “BRA-Vee,” the brand is a tribute to the ‘brave’ woman and focuses on creating innovative, sizeless support solutions that empower women to feel fearless in their own skin.
BRAVee began its journey with two essential products—nipple covers and body tape—and has since expanded its portfolio to include offerings such as butterfly push-up bras, nipple patches and multiple support solutions across sizes. Addressing a key market gap, the brand has placed a strong focus on XL and inclusive sizing, catering to consumers often underserved by traditional lingerie and support brands.
In a competitive landscape, BRAVee is now sharpening its standalone brand identity, positioning itself as a solution-driven self-care brand rooted in innovation, inclusivity and comfort. The partnership with Simran Balar Jain marks a significant step in strengthening this vision and deepening the brand’s connection with modern Indian women.
