Tira, Reliance Retail’s omnichannel beauty destination, has expanded its international portfolio with the exclusive India launch of South Korean makeup brand Hince. The brand will be available across Tira’s online platform and select physical stores, marking its official entry into the Indian market.
Hince is known for its modern, minimalist aesthetic and its philosophy of ‘mood-narrative makeup,’ which focuses on enhancing natural beauty rather than covering it. The brand emphasises skin-like textures, refined shades, and effortless formulations designed for everyday self-expression.
Indian consumers can now explore a curated range of Hince products on Tira, including the brand’s popular Raw Glow Dewy Ball, a multi-use balm that delivers a luminous flush, and the Raw Glow Gel Tint, which offers sheer, buildable colour with a natural, dewy finish. The assortment reflects Hince’s contemporary Korean beauty sensibility.
With this launch, Tira continues to strengthen its lineup of exclusive international beauty brands. The platform aims to bring globally sought-after labels closer to Indian consumers through a seamless omnichannel experience. Hince will also be available on Reliance Retail’s fashion and lifestyle platform, AJIO.
Launched by Reliance Retail, Tira is one of India’s fastest-growing omnichannel beauty platforms, offering a curated mix of global and homegrown brands across digital and physical touchpoints. The platform integrates technology-led beauty discovery with experiential retail to cater to evolving consumer preferences nationwide.
