Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Limited (ABFRL), has strengthened its presence in Telangana with the launch of its fifth store in Hyderabad. The new outlet, located at Lakeshore Gateway Mall, Kukkatpally, underlines the brand’s growing focus on South India as a key retail market.
Spread across 1,373 sq. ft. of carpet area, the store offers a comprehensive assortment across apparel, jewellery, and home décor, with each collection rooted in traditional Indian craftsmanship. Customers can explore pieces embellished with techniques such as gota patti, zardozi, zari, hand block prints, hand embroidery, Benarasi weaving, jamdani, and more, presented in contemporary, everyday-wear formats.
Commenting on the launch, Manu Gupta, Vice President and Brand Head, Jaypore, said, “Every Jaypore store is more than a retail space; it is a window into India’s craft legacy. Hyderabad’s rich cultural landscape offers a unique opportunity to connect local audiences with the stories, skills, and traditions of our artisans. With this fifth store, we aim not only to bring our curated collections closer to customers but also to support and sustain the craft communities whose artistry is at the heart of everything we do.”
In addition to apparel, the store houses an extensive selection of handcrafted jewellery and décor, showcasing metal and surface crafts such as Dokra, brass, kansa, thewa, bidri, tarakashi, and marble inlay. Each category reflects Jaypore’s focus on preserving artisanal skills while presenting them in forms suited to contemporary lifestyles. The store interiors follow Jaypore’s established design approach, with a calm, craft-led layout that allows materials, textures, and products to take prominence. The space is designed to encourage slow exploration, helping customers engage more deeply with the stories and processes behind each creation.
With this launch, Jaypore continues to strengthen its retail presence in Hyderabad, responding to steady demand for handcrafted, culturally rooted products. The new store adds another destination for customers seeking thoughtfully curated Indian craftsmanship across fashion, jewellery, and home categories.
Store Address: JP-Lakeshore Gateway Mall, Unit No. L2-11, Ground Floor, Kukkatpally Village, Malakgiri District, Hyderabad
Jaypore is one of India’s leading destination brands for all things craft and artisanal across exquisite apparel, jewellery, and home products. India has a rich heritage of handmade crafts and traditional products. Jaypore as a brand is committed to designing, sourcing, and retailing authentic Indian products suited for a modern lifestyle. The brand hosts more than 30 crafts and curates them on its beautiful website www.jaypore.com along with 40 stores pan India.
In a very short time, Jaypore has become a well-respected brand in the artisan community for not only hosting authentic crafts but also taking them to a larger audience.
Apart from its own brand, Jaypore aggregates other artisan-based brands on its portal. Jaypore ships worldwide and has a global audience. At the heart of everything Jaypore does is the commitment to offering authentic products that elevate everyday life.
